Best Digital Analytics Tools to Add to Your Reporting Toolkit

Best Digital Analytics Tools to Add to Your Reporting Toolkit

Analytics reporting can either be based just on web data or integrated with all other business data sources. Reporting tools make it easy to consolidate data into one place, both first- and third- party data. They typically provide the basic visualizations to help complement the raw numbers, but manipulation must be all done within the platform. Reporting tools allow you to review data in real-time after the dashboards are set up with different variations of collaboration features included.

Insights you can gain from analytics dashboard reporting tools:
  • How does your web behavior align with actual business sales?
  • How do users navigate through the omnichannel user journey both offline and online?
  • What are some projections or forecasts for the next year?

Choose a reporting tool where it’s easy for you to use. Some might require more advanced data mining skills like SQL or Python, but find one that you are capable of using. Many reporting tools may flaunt their visualization libraries, but the ones that stand out are the ones you can customize the most out of scratch. Make reports your own with modular styles.




Klipfolio is an analytics and reporting dashboard tool that integrates with hundreds of data sources to present real-time data. Klipfolio has easy integrations with multiple marketing tools, even with pre-built klips that visualize top common KPIs for you. If you need more customization, you can create custom klips and new data sources with customizable APIs to pull the data you need. Its special feature comes with dynamic variables as you can adjust APIs and charts with a one-time setup. Klipfolio also uses queries similar to SQL, which can be useful for more experienced analysts to create dashboards. Klipfolio has a clean, user dashboard layout that highlights benchmarks, forecasts, and budgets. All end users can play with reporting attributes themselves to get the real-time data they need.

What makes Klipfolio stand out?

Klipfolio gives you the flexibility to pull any type of data you’d like, in the format you want. It takes time to understand the Klipfolio query language, but once you do, it’s powerful in aggregating sources you like through APIs. The pre-built “klips” are usually very helpful, just connect it to your data sources, and see high-level metrics instantly.

Google Data Studio


Google Data Studio is a free reporting dashboard platform that connects easily to other Google tools, such as Google Analytics, Google Search Console, Google Ads. Since it’s all integrated, the same functionalities are easy to access like Google Analytics segments, dimensions, and metrics. Creating visualized reports is easy with drag-and-drop capabilities with the option to create calculated metrics within Google Data Studio. ?The end user can review data in real-time and adjust the visuals as they see fit.

What makes Google Data Studio stand out?

Google Data Studio is free, but also very intuitive for a new report creator. It gives you the foundational visualizations to make reports interactive, and streamlines reporting for Google Analytics and Google-related platforms. If you’re a business solely focused on Google tools, it’s the only tool you need to get immediate data for insights and analysis.

Check out this article for a more in-depth review of Google Data Studio here.


Adobe Analysis Workspace


Adobe Analysis Workspace is a reporting tool located within Adobe Analytics user interface. You can easily drag and drop tables, visualizations, and variables to automate real-time data. Your end user can receive scheduled reports and alerts or even do their own reporting analysis within the dashboard. Instead of flipping through multiple reports within the user interface, you can manipulate data easily within Adobe Analysis Workspace without having to refresh the page. Look at reports next to one another, drill into flows, and also set up funnels as you wish. Adobe Analysis Workspace works great for both automated reporting and exploratory analysis.

What makes Adobe Analysis Workspace stand out?

Because Adobe Analytics is a comprehensive web analytics tool, the in-app reporting feature works well in helping create automated, comprehensive reports, but also support in-depth data analysis. The visualizations are interactive enough to dive into funnels and even set up exact pathing you’re interested in following. Stacking segments next to each other also makes it easy to analyze at a glance. Adobe Analysis Workspace is so versatile, all data manipulation and mining can be done in the in-app platform. ?



Yellowfin is a BI and analytics tool that aggregates all data sources into one platform. You can customize your data source connection and infrastructure without affecting the original format. Data visualization and reporting is easy with drag and drop features, along with automated charts based on where you drop variables. Every step from data source, reporting, to dashboard is customizable and set all within Yellowfin. After dashboards are complete, features like “drilling,” “assisted insights,” and “annotations” help for interactive, exploratory analysis. The reports are dynamic enough to continue analyzing after the initial setup. Yellowfin provides the flexibility to collaborate with your team as well with feeds and timelines.

What makes Yellowfin stand out?

Yellowfin makes both data mining and report creation easy and comprehensive. However, the biggest benefit is how interactive dashboards and reports can be created for post-creation analysis. Without having to bog down analysts, end-users can perform their own manipulation in the report temporarily for instant insights. Yellowfin came out with a new feature with Assisted Insights to automatically verbalize what the tool sees in the data, so it can help focus an analyst’s attention to even deeper analysis.



Tableau is a BI and analytics tool that specializes in automated data visualizations for enterprise-level teams. You can aggregate data from various sources and share reports internally. Tableau does integrate some flexibility after a report’s been set for extra analysis with pre-built filters. Tableau is great for high-level performance reviews and monitoring over time.

What makes Tableau stand out?

Tableau has a large market share in the BI and analytics space as it’s usually the first that comes to mind. You can find many more people skilled with Tableau than any other tool. Tableau provides the foundational requirements to create streamlined, automated reports and visualizations for business teams.



SuperMetrics is a business analytics software, initially created for Google Analytics data and other Google platforms. It acts as a connector between your reporting dashboard and your data sources. SuperMetrics offers many connector options to Google Sheets, Google Data Studio, and Google Analytics. It allows you to aggregate your data into one place for comprehensive reporting.

What makes SuperMetrics stand out?

SuperMetrics makes it easy to consolidate your data sources for comprehensive reporting. Just turn on the tool you’d like to connect, and your data set becomes amplified. SuperMetrics complements Google Data Studio and Sheets for teams that are heavily dependent on Google Suite products. You can add additional non-Google connectors easily to your current data.


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